Since 1981, Specialized has not backed off from its company motto, "Innovate or Die." The company, led by founder and CEO Mike Sinyard, has continued to create and introduce cutting-edge bicycle products such as lightweight helmets, physician-designed bicycle seats, a three-spoke wheel designed to cut bike racers' times, and bike frames made of high-tech materials. A minority share in the company was acquired by Merida, a Taiwan-based manufacturer in 2001.
We Stock: Road Bikes, Mountain Bikes
Visit the Specialized website: Specialized Bikes